In the denim world, it's normally always about either American or Japanese manufacturers, trying to create a vintage look or replicate a feeling of authenticity. Universal Works, a brand that we're pretty bloody fond of at FHM, do things slightly differently though.

Sourcing vintage denim from Portugal and making the jeans in the centre of England, they're vying for a Brit jean revolution. Deliberatly not branded on the outside, with unassuming pocket shapes and unbranded rivets they're letting their quality do the talking. And they're keeping them at a reasonable price point too, retailing at £135, which for quality jeans these days, is a steal.

Your move Levi's... 

Use the side arrows below to check out the denim evolution