Come on, admit it: we all know that real men moisturise. So there's no reason you shouldn't get involved with FHM's now legendary annual Grooming Awards. As an added incentive, you could get your beautifully pampered paws on FHM's Essential Grooming Kit (worth £300) and £100 worth of iTunes vouchers.

So jump to it and click here you pretty little thing you. (Sorry. That probably counts as the other sort of grooming...)