The life expectancy of a 'craze' is, generally speaking, in inverse proportion to how irritating it is. Take the Harlem Shake. Supremely annoying, but it fizzled out within weeks. Even the twerk, the bastard lovechild of 2013, has now (thankfully) been and gone.
But one such craze shows no sign of dying a death. Not content upon making the Oxford bloody Dictionary last year, the 'selfie' finds itself in ruder health than ever before.
Everywhere you look, the selfie lurks. On Facebook. On Instagram. On Twitter. At funerals. At sporting events. Even in space, for Christ’s sake.
Smartphones are now even being made with special 'selfie buttons' to facilitate easy selfie-taking. It’s no surprise really, given that the estimate for the number of selfies to be taken in 2014 stands at more than 100 billion (that’s 100,000,000,000).
At first it was all harmless fun – and often very sexy to boot. Without the stream of selfies from the likes of Helen Flanagan, Michelle Keegan and Kelly Brook, 2013 would have been approximately 17% less sexy.
But now that we’re a full month into the New Year, it’s time for the madness to stop. There was a time when your Instagram feed was a healthy mix of cupcakes, cats and sunsets. Now it’s just me, me, me.
Not only is it incredibly annoying, it’s also turning us into mindless narcissists, incapable of living in the moment or appreciating any new experience unless it’s captured by a smartphone picture.
Even the sexy celeb selfie – the most beloved of all selfie subgenres – has had its time. Where we once got all hot and bothered at a Rihanna bumstagram shot, we now collectively roll our eyes at what has become a fame-hungry, ‘Like’-baiting celebrity obsession.
It's high-time we move on to something new, something fresh, sexier and above all… fun. Right now, it's getting tired and the selfie either needs to be put to bed for good or, at the very least, be given a feisty revamp.
So do you think it's gone too far? Are we all turning into miserable, self-obsessed egotists? Let us know in the comments below.
And if you don't agree, then you could always check out our gallery of the hottest selfies of all time. Not that we'd condone it, of course…
Words by Dan Jude. Check out his selfie-free tweets here.