Image via Instagram/cuinnt
The entire world's attention may be on the United States, and with good reason following last night's shocking election results, but can someone please explain to me who signed off on Australia's new tourism slogan?
The Canadian immigration website may have crashed, but rest assured we’re still open. We would like extend an open invitation to any Americans who’d like to get away from the USA. We think you'll love the warm & friendly attitude in the top end of Australia. Tell your friends and family: CU in the NT! #cuinthent #election2016 #australia #northerterritory
Following the news that Donald Trump will become the 45th President of the U.S., many Americans freaked out and thought escaping to nearby Canada would be a safe and convenient way to avoid "The Donald's" presidency. Well, the Northern Territory in Australia is offering their region to those who may feel that way.
The campaign, allegedly, is an independent one that's separate from the national government, per Mashable—but is clearly poking fun at the election results in America.
Here's more from Mashable:
Now, a new tourism campaign called "CU in the NT" has made that fact plainly obvious.
Created by a group called NT Official, there's no prizes for guessing what swear word the campaign is alluding to.
The NT Official website is selling shirts and singlets bearing the cheeky slogan.
The "CU in the NT" Facebook and Instagram page is all about encouraging people to visit the top end. There's a wealth of gorgeous places to check out, after all.
While we'd love to say this is a government tourism project, it's actually an "independent underground campaign" targeted at young people. Its typography and logos are satirised versions of the official NT Tourism look and feel.
"We are a fronted by a guerrilla group of people with the aim of promoting travel awareness to the Northern Territory region," a spokesperson from NT Official said in an emailed statement.
I don't know who came up with this marketing slogan, but I'd like to shake his or her hand, because this has definitely gotten everyone's attention. Now, who wants to move Down Under with me?