Instagram is many things to many people - a way of sharing night out pics, a treasure trove of sexiness featuring the likes of Jen Selter and Alyssa Arce, a platform to show off your #FHMManFood - but one of its perks is the huge fitness-enthusiast community.
And as the folks at Esquire US discovered, Squatspo, an account dedicated to getting the world doing more squats, is a goddamn brilliant excuse to drag your tired behind to the gym...
Perhaps unsurprisingly, Squatspo has 2.3m followers.
Need a gym partner? Give FHM Dating a go